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NYSE: XOXO(common stock)

21.15 -0.09 -0.42% Volume: 13,655 Minimum 20 min delay April 25, 2018

Press Release Details

XO Group Inc. Executive Dhanusha Sivajee Promoted To Chief Marketing Officer

03/28/2018

Leading Marketing & Content Efforts Across XO Group's Beloved Brands Such as The Knot and The Bump, Dhanusha Sivajee Will Strengthen the Company's Leading Wedding Marketplace

NEW YORK, March 28, 2018 /PRNewswire/ -- XO Group Inc. today announces that Dhanusha Sivajee has been promoted to Chief Marketing Officer to lead all brand, consumer and business-to-business marketing and editorial strategies across XO Group's family of brands. In her new role, she will continue to build on the success of The Knot's ultimate wedding planning app by deepening the relationship with couples at every step of their wedding planning journey, and helping them create a wedding that's uniquely their own.

XO Group Inc. Executive Dhanusha Sivajee Promoted to Chief Marketing Officer

"Dhanusha is a talented leader and marketing visionary who puts our users at the center of everything she does," said Mike Steib, CEO, XO Group Inc. "She has had a tremendous impact on our business and will continue to solidify The Knot as the #1 trusted wedding brand and app that helps users with every aspect of wedding planning—from finding inspiration and just the right team of wedding vendors, to managing their guests and registry."

"In an era that places incredible value on self expression and embracing individual differences, weddings have become the ultimate personal statement for couples beginning their new life together," said Dhanusha Sivajee, CMO, XO Group Inc. "I am incredibly proud and excited to continue our rich history of building a trusted community that inspires couples of all ages, cultures and traditions to break the rules brilliantly and create a wedding that represents their own set of individual needs and preferences."

Sivajee will also continue to lead XO Group's corporate female empowerment initiatives, including XO FoundHERS, a peer-to-peer-led movement aimed at inspiring, empowering and motivating females to achieve their personal and professional aspirations, whatever they may be. Earlier this month, the XO FoundHERS series announced a strategic partnership with I AM THAT GIRL, launching a nationwide reciprocal mentoring program and the creation of leadership curriculum to be shared with high school and college-aged young women in more than 300 local chapters of I AM THAT GIRL.

Sivajee has been with XO Group since 2014 as Executive Vice President of Marketing & Editorial, responsible for XO Group's brand and audience-building strategies across all user segments, including engaged couples, parents, small business communities and advertising partners. She has more than 20 years experience in brand management and marketing strategy. Prior to XO Group, Sivajee served as Chief Marketing Officer at AOL for the AOL Brand Group and was responsible for driving audience growth across AOL's portfolio of digital brands. Previously, Sivajee worked for Bloomberg as VP of Global Marketing for Bloomberg Mobile, where she launched a suite of Bloomberg Mobile products, including the award-winning Bloomberg Businessweek & Bloomberg TV iPad apps. Prior to that, she worked for HBO creating cross-platform marketing campaigns and developed the go-to market strategy for HBO GO. Sivajee received a BS in International Management from the University of Manchester, England and an MBA from Duke University.

About XO Group Inc.
Our mission is to help people navigate and truly enjoy life's biggest moments together. Our multiplatform brands guide couples through transformative lifestages—from getting married to moving in together and having a baby—and include The Knot (the #1 wedding planning resource), The Bump (a leading pregnancy and parenting brand), The Nest (the hip guide to all things home for new couples), and GigMasters (a leading event marketplace). The company is publicly listed on the New York Stock Exchange (XOXO) and is headquartered in New York City.

Forward-Looking Statements
This release may contain projections or other forward-looking statements regarding future events or our future financial performance. These statements are only predictions and reflect our current beliefs and expectations. Actual events or results may differ materially from those contained in the projections or forward-looking statements. It is routine for internal projections and expectations to change, and therefore it should be clearly understood that the internal projections and beliefs upon which we base our expectations may change. Although these expectations may change, we will not necessarily inform you if they do or update this release. Please refer to documents we file from time to time with the Securities and Exchange Commission for a discussion of the risks and other factors that could cause actual results to differ materially from the forward-looking statements contained herein. Forward-looking statements in this release are made pursuant to the safe harbor provisions contained in the Private Securities Litigation Reform Act of 1995.

 

XO Group Inc. (PRNewsFoto/XO Group Inc.) (PRNewsfoto/XO Group Inc.)

Cision View original content with multimedia:http://www.prnewswire.com/news-releases/xo-group-inc-executive-dhanusha-sivajee-promoted-to-chief-marketing-officer-300620806.html

SOURCE XO Group Inc.

Melissa Bach, Director, Public Relations & Brand Marketing, XO Group Inc., (212) 515-3594, mbach@xogrp.com; Lauren Nolan, Senior Manager, Public Relations & Brand Marketing, XO Group Inc., (212) 515-3595, lnolan@xogrp.com

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Non-GAAP Information

XO Group Inc also uses certain financial measures that are not prepared in accordance with generally accepted accounting principles in the United States ("U.S. GAAP"), including adjusted EBITDA, adjusted net income, adjusted net income per diluted share and free cash flow. These non-GAAP measures have important limitations as analytical tools and should not be considered in isolation or as substitutes for an analysis of our results as reported under U.S. GAAP. Our use of these terms may vary from the use of similarly-titled measures by others in our industry due to the potential inconsistencies in the method of calculation and differences due to items subject to interpretation.

Management defines its non-GAAP financial measures as follows:

  • Adjusted EBITDA represents U.S. GAAP net income (loss) adjusted to exclude, if applicable: (1) provision (benefit) for income taxes, (2) depreciation and amortization, (3) stock-based compensation expense, (4) impairment charges and asset write-offs, (5) loss in equity interests, (6) interest and other income, net (7) net loss attributable to non-controlling interest and (8) other items impacting comparability in the period.
  • Adjusted net income represents U.S. GAAP net income (loss), adjusted for incremental or unusual costs incurred in the current period, which may include: (1) impairment charges and asset write-offs, (2) executive severance and other restructuring charges and (3) the impact of certain foreign taxes, interest and penalties.
  • Adjusted net income per diluted share represents adjusted net income (as defined above), divided by the diluted weighted-average number of shares outstanding for the period.
  • Free cash flow represents U.S. GAAP net cash provided by operations, less capital expenditures.

Management believes that these non-GAAP financial measures, when viewed with our results under U.S. GAAP and the accompanying reconciliations, provide useful information about our period-over-period growth and provide additional information that is useful for evaluating our operating performance. However, adjusted EBITDA, adjusted net income, adjusted net income per diluted share and free cash flow are not measures of financial performance under U.S. GAAP and, accordingly, should not be considered substitutes for or superior to net income (loss) and net income (loss) per diluted share and net cash provided by operating activities as indicators of operating performance. A reconciliation of GAAP to Non-GAAP financial measures is included in the periodic reports and other documents filed from time-to-time by XO Group with the Securities and Exchange Commission.

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