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NYSE: XOXO(common stock)

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Press Release Details

XO Group Deepens Relationship With Pre-Engaged Audience With Acquisition Of Leading Proposal Story Platform, How He Asked

09/13/2016

The Knot, the #1 Wedding Brand and Marketplace, Increases Audience and Influence Among Pre-Engaged Couples Through Acquisition

NEW YORK, Sept. 13, 2016 /PRNewswire/ -- XO Group Inc. (NYSE: XOXO), the premier lifestage technology and media company, today announced the acquisition of How He Asked, the preeminent digital and social media brand for pre-engaged couples.

XO Group Inc. (PRNewsFoto/XO Group Inc.) (PRNewsFoto/XO Group Inc.)

Before a couple can say, "I do," they must first say, "yes." Over the past 20 years, XO Group's flagship brand The Knot has been the go-to brand for couples planning every aspect of their wedding. With the acquisition of How He Asked, The Knot will better serve its audience even earlier in their wedding planning journey with more proposal ideas, engagement ring inspiration and connections to jewelry vendors. The acquisition also allows more opportunities for partners and advertisers of The Knot to engage and connect with the pre-engaged audience.

"Not only are we acquiring a brand that helps couples pull off their perfect proposal with unique engagement stories and inspiration, we're also excited to acquire a talented, motivated and enthusiastic team member, Stacy Stahl," said Dhanusha Sivajee, executive vice president of marketing and editorial at XO Group Inc. "We look forward to bringing How He Asked into our portfolio of brands as we continue our mission of guiding people through all of life's biggest moments."

"I'm excited to join the XO Group family and provide even more to the How He Asked audience with the leading content, tools and services The Knot has to offer," said Stacy Stahl, founder and CEO of How He Asked. "As The Knot provides couples with everything needed to plan their perfect wedding day and How He Asked helps couples plan the perfect proposal, the marriage of these two brands couldn't be more fitting."

Stahl will join XO Group and continue to run HowHeAsked.com and its social media handles. Terms of the acquisition will not be disclosed.

About XO Group Inc.

Our mission is to help people navigate and enjoy life's biggest moments, together. Our family of multi-platform brands guide people through transformative lifestages, from getting married to moving in together and having a baby. Our brands include The Knot, the number one wedding planning resource, The Bump, a leading pregnancy and parenting brand, and The Nest, the hip guide to all things home for new couples. The Company is publicly listed on the New York Stock Exchange (NYSE: XOXO) and is headquartered in New York City.

About The Knot

The Knot is the nation's leading wedding resource and marketplace that seamlessly engages, matches and connects couples with the right products, services and local wedding professionals they need to plan and pull off their wedding. The trusted brand reaches a majority of engaged couples in the US through the #1 wedding website TheKnot.com, its mobile apps, The Knot national and local wedding magazines, and The Knot book series. The Knot has inspired approximately 25 million couples to plan a wedding that's uniquely them. The Knot is the flagship brand of XO Group Inc. (NYSE: XOXO), which helps people navigate and enjoy life's biggest moments—from getting married to moving in together and having a baby. Please visit The Knot online at TheKnot.com and follow on social media: Facebook.com/TheKnot and @TheKnot on Twitter, Pinterest and Instagram.

Forward-Looking Statements 
This release may contain projections or other forward-looking statements regarding future events or our future financial performance. These statements are only predictions and reflect our current beliefs and expectations. Actual events or results may differ materially from those contained in the projections or forward-looking statements. It is routine for internal projections and expectations to change, and therefore it should be clearly understood that the internal projections and beliefs upon which we base our expectations may change. Although these expectations may change, we will not necessarily inform you if they do or update this release. Please refer to documents we file from time to time with the Securities and Exchange Commission for a discussion of the risks and other factors that could cause actual results to differ materially from the forward-looking statements contained herein. Forward-looking statements in this release are made pursuant to the safe harbor provisions contained in the Private Securities Litigation Reform Act of 1995.

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To view the original version on PR Newswire, visit:http://www.prnewswire.com/news-releases/xo-group-deepens-relationship-with-pre-engaged-audience-with-acquisition-of-leading-proposal-story-platform-how-he-asked-300326804.html

SOURCE XO Group Inc.

Jennifer Perciballi, VP, Corporate Communications, XO Group Inc., (212) 515-1595, jperciballi@xogrp.com; Ivan Marmolejos, Investor Relations, XO Group Inc., (718) 560-2217, imarmolejos@xogrp.com

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XO Group Inc also uses certain financial measures that are not prepared in accordance with generally accepted accounting principles in the United States ("U.S. GAAP"), including adjusted EBITDA, adjusted net income, adjusted net income per diluted share and free cash flow. These non-GAAP measures have important limitations as analytical tools and should not be considered in isolation or as substitutes for an analysis of our results as reported under U.S. GAAP. Our use of these terms may vary from the use of similarly-titled measures by others in our industry due to the potential inconsistencies in the method of calculation and differences due to items subject to interpretation.

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  • Adjusted EBITDA represents U.S. GAAP net income (loss) adjusted to exclude, if applicable: (1) provision (benefit) for income taxes, (2) depreciation and amortization, (3) stock-based compensation expense, (4) impairment charges and asset write-offs, (5) loss in equity interests, (6) interest and other income, net (7) net loss attributable to non-controlling interest and (8) other items impacting comparability in the period.
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  • Adjusted net income per diluted share represents adjusted net income (as defined above), divided by the diluted weighted-average number of shares outstanding for the period.
  • Free cash flow represents U.S. GAAP net cash provided by operations, less capital expenditures.

Management believes that these non-GAAP financial measures, when viewed with our results under U.S. GAAP and the accompanying reconciliations, provide useful information about our period-over-period growth and provide additional information that is useful for evaluating our operating performance. However, adjusted EBITDA, adjusted net income, adjusted net income per diluted share and free cash flow are not measures of financial performance under U.S. GAAP and, accordingly, should not be considered substitutes for or superior to net income (loss) and net income (loss) per diluted share and net cash provided by operating activities as indicators of operating performance. A reconciliation of GAAP to Non-GAAP financial measures is included in the periodic reports and other documents filed from time-to-time by XO Group with the Securities and Exchange Commission.

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